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// Roster · 2025 Edition

The Bench.
Twenty‑Four.

A closed collective. A public directory. Every Guildmate who would touch your product, named, located, and dated — because the work is too important to hide behind a curated marketing face.

The bench is small on purpose. We have turned away more applicants than we have admitted. What follows is the working directory of the twenty-four people who will sit across from your founding team when the work begins.

Roster Edition · MMXXV Active Guildmates · 24 Countries · 9 Closed to new members through Q3 2026
Request a Guild Intake
// Index of Active Guildmates

The twenty-four you would actually be working with.

Sorted by tenure start. Craft discipline, city, and the date they joined the bench. No headshots from stock libraries — these are the people whose names appear in our commit logs.

  1. 001 Mira Okafor Principal Designer, Systems Brooklyn, NY Est. 2017 · Founding
  2. 002 Søren Vidal Principal Engineer, Platform Berlin, DE Est. 2017 · Founding
  3. 003 Yuki Tanaka Design Director, Brand Lisbon, PT Est. 2017 · Founding
  4. 004 Idris Carmichael Strategy Lead, Narrative Brooklyn, NY Est. 2017 · Founding
  5. 005 Petra Solano Creative Director, Motion Mexico City, MX Est. 2017 · Founding
  6. 006 Theo Marchetti Senior Engineer, Frontend Brooklyn, NY Est. 2018
  7. 007 Asha Reddy Senior Designer, Product London, UK Est. 2018
  8. 008 Kenji Brooks Engineer, Infrastructure Toronto, CA Est. 2019
  9. 009 Ines Bragança Designer, Editorial Porto, PT Est. 2019
  10. 010 Rashid al-Hassan Engineer, Data & ML Amman, JO Est. 2019
  11. 011 Naomi Brandt Senior Designer, Identity Cape Town, ZA Est. 2020
  12. 012 Lukas Vinter Engineer, Native Mobile Copenhagen, DK Est. 2020
  13. 013 Camille Auclair Senior Designer, Interaction Montréal, CA Est. 2020
  14. 014 Hugo Rey Strategist, Research Buenos Aires, AR Est. 2021
  15. 015 Ophelia Strand Senior Engineer, Backend Stockholm, SE Est. 2021
  16. 016 Devon Mwale Designer, Type & Wordmarks Nairobi, KE Est. 2022
  17. 017 Anya Volkov Engineer, Performance Tbilisi, GE Est. 2022
  18. 018 Marcus Vela Designer, 3D & Spatial Los Angeles, US Est. 2022
  19. 019 Hana Chen Senior Engineer, WebGL Singapore, SG Est. 2023
  20. 020 Júlia Andrade Designer, Design Systems São Paulo, BR Est. 2023
  21. 021 Tomás Iriarte Engineer, DevOps Madrid, ES Est. 2023
  22. 022 Soraya Mehta Senior Designer, Service Design Mumbai, IN Est. 2024
  23. 023 Felix Nordström Engineer, Applied AI Helsinki, FI Est. 2024
  24. 024 Reema Khouri Designer, Spatial UI Beirut, LB Est. 2024

Roster maintained manually. Last reconciled 14 March 2025. Emeritus members listed separately on request.

// Founding Edition · 2017

The five who walked out and didn't come back.

Every roster is a lineage. The current twenty-four descend from five escapees who, in 2017, walked out of the agency model and converted a Brooklyn warehouse into a studio where the work — not the pitch — was the deliverable.

  • 01

    Mira Okafor

    Principal Designer, Systems

    Author of the Outcast design system. The first commit in the Guild repo. Holds the line on what ships and what doesn't.

  • 02

    Søren Vidal

    Principal Engineer, Platform

    Wrote the original platform contract that every Guild engagement still ships against. Believes in fewer services, better contracts, no theatrics.

  • 03

    Yuki Tanaka

    Design Director, Brand

    Carried the brand lineage from the agency years and quietly dismantled it. Refuses the word “campaign.”

  • 04

    Idris Carmichael

    Strategy Lead, Narrative

    Editor of the Guild's published voice. Reads every public case study twice. Drafted the anti-NDA clause that still binds every engagement.

  • 05

    Petra Solano

    Creative Director, Motion

    Stitched the motion language the Guild is recognized by. Returns to the studio every Friday. Refuses to relocate permanently.

// Bench Signals

The numbers behind the names.

A roster is a claim. These are the four numeric claims that make the bench legible at a glance.

4.2yrs

Average member tenure

Against an industry benchmark of 1.8 years. The bench has institutional memory, not a revolving door.

Source: Internal roster audit, Mar 2025
9countries

Geographic spread

Brooklyn, Berlin, Lisbon, Mexico City, London, Toronto, Cape Town, Copenhagen, and fourteen other cities. Time-zone overlap is engineered into every engagement.

Source: Guild directory, current edition
100%

Long-term retainer retention

Across 2022 and 2023, every retainer client renewed. The roster you see is the roster that has shipped the work.

Source: Finance ledger, FY22 & FY23
0open seats

The bench is closed

Membership is closed through Q3 2026. The twenty-four you see are the twenty-four who will take your call. No benchwarmers, no surge staffing.

Source: Guildmaster, intake policy
// Guild Intake

Bring the work. We'll read the roster against it.

One conversation. The Guildmaster reads your brief against the twenty-four names above and proposes the three to six who would embed. No slides, no decks, no discovery workshops — a scoping call, then a written proposal.

Reply within 48 hours Written proposal within 10 working days No speculative work, no charge for intake
Request a Guild Intake

Or write directly: [email protected]